http://last100.disqus.com/NoneenSat, 09 Feb 2008 10:06:23 -0000http://www.last100.com/2008/01/30/qa-we7-ceo-steve-purdham/#comment-9507824<p>The latest attempt at new music distribution may be to give the music away free, but this is unsustainable from a cost/revenue perspective. There is not enough advertising demand available to subsidize the $30billion digital music market with ads; and if the inventory were created anyway, it would seriously deflate the display and keyword ad market.</p><p>Digital music market is now at $30 billion and rising (including illegal downloads). While digital advertising is only at $20 billion and slowing.</p><p>There's an excellent analysis at Brooding Savage blog. <br><a href="http://www.BroodingSavage.com/journal/2008/2/7/ad-supported-music-1.html" rel="nofollow noopener" target="_blank" title="http://www.BroodingSavage.com/journal/2008/2/7/ad-supported-music-1.html">http://www.BroodingSavage.c...</a></p>BillSat, 09 Feb 2008 10:06:23 -0000