DISQUS

last100: Q&A: We7 CEO Steve Purdham

  • Bill · 1 year ago
    The latest attempt at new music distribution may be to give the music away free, but this is unsustainable from a cost/revenue perspective. There is not enough advertising demand available to subsidize the $30billion digital music market with ads; and if the inventory were created anyway, it would seriously deflate the display and keyword ad market.

    Digital music market is now at $30 billion and rising (including illegal downloads). While digital advertising is only at $20 billion and slowing.

    There's an excellent analysis at Brooding Savage blog.
    http://www.BroodingSavage.com/journal/2008/2/7/...