The unfortunately thing with Joost not being available for interview is your UK based.........and there is only one uk site that would get interviews, and they usually just plagarise other stories......perhaps that would help?
G
· 2 years ago
That's a ridiculous title for the post. I saw that video - maybe you should post a link to that video before making such a splash over Volpi's response. The STB question was answered with a hesitant "18 months" answer. Last but not the least - that was far from a convincing interview - to put it perspective - watch a Vopli interview while he was at CSCO - and you will see the lack of enthusiasm in his Joost interview.
Steve O'Hear (editor)
· 2 years ago
@G
Of course Volpi knew what he was saying, he's been saying the same thing for months, which is what I said in my previous post on Internet TV and STBs in general. The Joost crew having always played up the idea that Joost can in theory be made to run on hardware other than a PC e.g. a set-top-box or mobile device.
The only new information is the 18 month time line, which, frankly, is a pretty long time to get a strategy to fruition (since they won't build the hardware themselves), and is perfectly feasible. It may have been an off-the-cuff comment, but he was hardly pressed to make it.
If Joost hasn't partnered with a hardware device manufacturer within 18 months or there abouts, then it will likely have failed in the marketplace. 18 months or longer, Volpi was very clear that Joost needs to be on other platforms to go "mainstream".
Also, Volpi used to be 'the router guy' at CISCO, so he knows hardware, and CISCO already make media extenders.
Matt_
· 2 years ago
In the early days when Joost staff members where more accessible ,open and avalible and when they coulkd talk in the Joost IRC channel without it becoming nation news they said that devices and Set top boxes are on the roadmap .
In this Behind the Scenes blog post there is a video from January this year from Henrik Werdelin who is Joosts Chief Creative Officer saying that TV is where they want to be next .
From the horse's mouth again - "Set-tops will wait: “When broadband reaches a point where 99.9 percent of viewers can watch it all day long without problems with it, then we can do a set-top box.”"
All Comments
Of course Volpi knew what he was saying, he's been saying the same thing for months, which is what I said in my previous post on Internet TV and STBs in general. The Joost crew having always played up the idea that Joost can in theory be made to run on hardware other than a PC e.g. a set-top-box or mobile device.
The only new information is the 18 month time line, which, frankly, is a pretty long time to get a strategy to fruition (since they won't build the hardware themselves), and is perfectly feasible. It may have been an off-the-cuff comment, but he was hardly pressed to make it.
If Joost hasn't partnered with a hardware device manufacturer within 18 months or there abouts, then it will likely have failed in the marketplace. 18 months or longer, Volpi was very clear that Joost needs to be on other platforms to go "mainstream".
Also, Volpi used to be 'the router guy' at CISCO, so he knows hardware, and CISCO already make media extenders.
In this Behind the Scenes blog post there is a video from January this year from Henrik Werdelin who is Joosts Chief Creative Officer saying that TV is where they want to be next .
http://www.joost.com/blog/2007/01/behind-the-sc...
Henrik Werdelin explains Joosts strategy http://www.youtube.com/watch?v=fjDsRvZMaXE
"Set-tops will wait: “When broadband reaches a point where 99.9 percent of viewers can watch it all day long without problems with it, then we can do a set-top box.”"
http://www.paidcontent.org/entry/419-mipcom-int...