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As a second point, it was announced today that BBC is pushing BBC Worldwide pretty heavily in the States. I don't think it will be long before one or more of "our" BBC channels becomes worldwide. I guess it depends on the amount overseas cable operators are willing to pay for it.
However for the mainstream audience I agree, there is not much to boast about Live. No one has the time to sit and commit to Live TV. There are too many other alternatives to Live and then there is always the idea of listening or watching later when time permits.
Unless as you say, you are watching a sporting even or the News.
I am like you, I have the news playing on the Tele in the background all day.
The result of restricting content by both geography and time will be the same as every other offensive launched against the consumer: people will bypass the restrictions anyway. Like the music industry before them, the TV industry will conspire to make their customers dishonest, and suffer the consequences.
Content owners need instead to embrace the technology and explore new business models, rather than remain entrenched in the way things may or may not have worked up to now.