DISQUS

luca · 2 years ago

Think of contextual advertising coming up depending on the content of your docs or an "Upload to Google Docs" function available from iWork... I agree, this partnership is becoming more and more stronger.

Kate · 2 years ago

Thanks for following this connection. I think your predictions sound plausible, and as a mac person I hope they come true. Right now not all google aps even work on Safari, which is a major bummer. I want my docs!

Steve O'Hear (editor) · 2 years ago

@Kate I think the Safari 3 Beta solves the Google Docs problem along with a host of other web 2.0 type sites.

Riddle · 2 years ago

In his Keynote presentation Jobs also mentioned ability to put Google AdSense and earnng money via their ads.

David Mackey · 2 years ago

If only the Apple/Google friendship would drive the GDrive...That is the technology I await - it will hopefully force a revolution in pricing w/online storage like GMail did for email.

nb · 2 years ago

Nice article. But I think you mean "complement", not "compliment" in your final statement.

Ryan Wagner · 2 years ago

With all of the Apple/Google love going around I would think that it would fuel Google to make addons for the Safari browser like they do for IE and Firefox.

Steve O'Hear (editor) · 2 years ago

@nb I did, you're right. Fixed! *coffee*

Mark Bean · 2 years ago

The whole Web 2.0 / Office 2.0 phenomenon is about platform and location independence.

It will only help companies like Apple and Google gain market share away from the traditional Microsoft platform.

idannyb · 2 years ago

Will Google and Apple move to create a Web 2.0 streaming "video on demand" service?

Google recently announced that it would be closing its Video Store effective August 15th. Clearly things changed for Google when they purchased YouTube (in October 2006). But why are they walking away from this business model now? One possibility is that the huge volume of free content on YouTube effectively diluted the value of their pay-or-rent download market. IMO that is not the whole story. There is clearly a market for video rentals (Blockbuster and Netflix) and a fledgling market for video downloads that has been enhanced by Apple iTunes in concert with Apple TV.

What's next? I think it is quite possible that Google re-launch their Video Store under a new business model - Web 2.0 streaming video service (no download).

In announcing the shuttering of their Video Store (or at least the current iteration) Google and sent an e-mail to subscribers ....."In an effort to improve all Google services, we will no longer offer the ability to buy or rent videos for download from Google Video, ending the DTO/DTR (download-to-own/rent) program." IMO the key word here is "download" ,,, That leaves open other options.

So what's next?! One interesting possibility might be an "on demand" (streaming vs download) Web 2.0 Video Store. There will be no video download ... just streaming video available on demand. No need for DRM as the content stays on Google Servers ... Will Google and Apple partner on such a venture or will we see competing Web 2.0 services? How will NetFlix and Blockbuster react? This business dynamic is all the more interesting given Universal's recent announcement that Google would be a "partner" in their DRM-free music download venture and Apple iTunes would not. Hmmm?

Other related notions ...

During Apple's recent Media Event in Cupertino, Steve Jobs had a few interesting things to say about video via dotMac. How might iMovie '08 and a new and improved dotMac (TBA - more than enhanced storage capacity) play into a new Web 2.0 streaming video business?

A few Steve Jobs quotes from the event:

Regarding dotMac -

(dotMac offers an) "Incredible high quality web 2.0 experience ... "

Regarding iMove 08 -

"Super fast movie creations" ... "You can view and share your movie almost anywhere ... This is a real key. This is what people want to do these days. So, you can go to the Share Menu and say make a (movie) version to go in iTunes and once it's in iTunes you can watch it on your computer, you can watch it on your iPod, you can watch it on your iPhone you can even watch it on your Apple TV ... you can say iTunes is great (but) I want to put it out on my website for everyone to see ... I want to make a dotMac web-gallery version and you can do that .... and you can decide to have it (the movie) encoded in multiple resolutions if you want - Tiny, Mobile, Medium and Large ... Large resolution is higher resolution than a DVD. There's not going to be anymore sending DVDs to friends or grandma ... your going to put it on your dotMac web-gallery and they're going to be able to see it instantly (snaps fingers) in higher resolution than they can watch it on a DVD. It's really great! And you may decide that you want to send it out to the world ... and you can send it (your movie) to YouTube ... just by selecting it in the menu (Share Menu) it will encode it and send it to YouTube for you so that the whole world can see your movie. "